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About STAUD

Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, STAUD was built on the idea that fashion should not only be empowering, it should be accessible. At the heart of STAUD is a design philosophy that blends timeless classics with a modern edge, creating a collection of high-concept staples and accessories for the contemporary woman.

Our Mission

Our mission is to create elevated, accessible clothing and accessories that inspire confidence and celebrate the art of getting dressed.